Who is the Smithsonian’s Office of Facilities Management and Reliability or OFMR?
OFMR is responsible for the everyday operations at the Smithsonian’s expansive network of global facilities. It was my pleasure to highlight some of the tremendous responsibilities of this department and the staff that make it all possible. I went for a cinematic approach using a dolly and wide angle lens to convey the scale of the tasks and to give it a more polished (pun intended) look than your typical corporate identity piece… well, because the Smithsonian is far from typical. This project was a rare pleasure to see and experience some of the Smithsonian’s treasures without the general public and I hope you enjoy watching this as much as I enjoyed creating it.
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